Alejandro Cámara López
About
I am a product designer committed to simplifying daily workflows. Although my primary focus is design, I enjoy exploring development through side projects and my home server.
This combination of skills allows me to bridge the gap between design and development, improving collaboration and understanding between both fields.
Currently, I integrate artificial intelligence to evolve the design process, moving directly from ideation to functional prototypes in code, eliminating intermediate static deliverables and accelerating product validation.
Outside of work, I am passionate about skiing and practicing overlanding in the desert.
Contact
Work Experience
→ Executed user research across the 27 EU member states (interviews, surveys, card sorting) to optimize workflows based on qualitative data. → Optimized usability in legacy tools through heuristic evaluations and iterative testing, increasing user efficiency. → Comprehensive redesign of the leading intellectual property documentation management tool, modernizing the information architecture and UI. → Designed and launched two new critical tools to reduce trademark registration time. → Led prototyping and testing in an Agile environment with international stakeholders. → Created and implemented a Design System in collaboration with engineering to scale development. → Evangelized the benefits of the component library to the client to ensure product consistency. → Integrated AI workflows (Figma Make, v0, Claude Code) to generate high-fidelity prototypes and bring visual proposals closer to final code, agilizing technical validation.
→ Defined product roadmap based on market research to identify opportunities and prioritize the development of new key features. → Designed an automation system for generating and sending diplomas, optimizing communication flows with attendees and reducing manual workload. → Managed the user feedback loop and technical support to validate needs and prioritize iterative product improvements. → Facilitated training workshops with clients to ensure successful implementation (Onboarding) and maximize tool adoption rates. → Designed a mobile experience (App) centered on usability to facilitate intuitive event discovery and search. → Strategic redesign of the Landing Page oriented towards conversion (CRO), achieving a 30% increase in lead/contact acquisition.
→ Validated design hypotheses through iterative prototyping and execution of user tests to ensure usability before the development phase. → Front-end development and technical implementation (HTML, CSS, JS, ASP.net) of an ecosystem of 40 Landing Pages and forms, guaranteeing visual consistency and functionality in production. → Led platform migration (native code to WordPress) ensuring business operational continuity. → Created technical documentation and user guides to facilitate onboarding and autonomy for new team members.
Side Projects
A territory-capture browser game: draw loops to melt the frost off a window and reveal the landscape behind it, while dodging the Frost Wisp. I designed and built it, then tuned the difficulty level by level through playtesting.
Full Stack design and development of a high-performance real estate platform based on Next.js and TailwindCSS. Implemented accessible component architecture (RadixUI) and integrated Sanity.io (Headless CMS) for scalable content management.
End-to-end design and development of a responsive web platform based on React, facilitating the creation of a community for the exchange of job interview experiences.
